Product Managers are like orchestra conductors, in that their role is to ensure that a product successfully moves from idea to fruition, helping to define its identity and weighing on all critical development decisions such as pricing, packaging, positioning and marketing. They research, interpret and translate customer needs into ideas and potential features that a company can turn into real products or services. They coordinate with counterparts from other departments, from engineering and manufacturing to sales, marketing and finance.
A January 2017 search on Glassdoor.com, for example, turned up 393,320 open jobs for this position – a signal that companies will continue to invest heavily in product and service innovation. Technology companies like Google, Miscrosoft, Cisco and others are leading the way, followed by companies in the services sectors such as financial services, advertising, and consumer goods companies like Proctor and Gamble, Unilever, and Coca-Cola to mention but a few. Similar roles to product management include brand management and category management.
As of this year, the national average salary for product managers is $108,659 according to figures from Glassdoor. As with other professions, salaries tend to vary depending on qualifications, experience, location, and the particular industry or organization that one works for.
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Monitoring and evaluation are important processes that help organizations track and improve the performance offalse
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