How to Become a Marketing Manager

Written by

Beatrice Harrison


August 14, 2014


Marketing management is an important part of the business field that concentrates on applying marketing techniques to the management activities of an organization. Marketing managers are highly trained professionals that are responsible for overseeing the marketing activities.

What does a marketing manager do?

Marketing managers oversee the marketing activities of an organization and help develop the essential marketing strategies. They assess customer research, market conditions, and marketing plans. They often work with other professionals to help determine the demand for products and services that are offered by the organization as well as competing companies. They identify the prospective markets and oversee product development and the implementation of marketing campaigns. Marketing managers develop pricing strategies to help their organization maximize the amount of profit and market share and to make sure they are meeting customers’ needs. They are also responsible for constantly monitoring trends to identify the need for new products and services.

What kind of training does a marketing manager need?

Marketing managers usually need at least a bachelor degree in marketing or related field. Some employers prefer candidates with a master degree and extensive experience. Prospective marketing managers typically complete courses in management, marketing research, advertising principles, business law, and marketing concepts. They must learn how to apply marketing principles to practical settings and evaluate trends and consumer behavior. Most aspiring marketing managers complete internships to gain hands-on experience while pursuing their education. Many marketing managers gain membership in professional organizations such as the American Marketing Association (AMA) to remain competitive in the field. Marketing managers must stay up to date on advancements in the field and the current marketing trends. They often complete continuing education and participate in seminars and conferences on a regular basis.

What are the prospects for a career as a marketing manager?

Employment of marketing managers is expected to grow faster than average for all professions, increasing 14% through 2016 (1). The growing population and ever-changing economy will drive job growth.

Job prospects are expected to be good especially for marketing managers pursuing careers in the scientific, professional, and related services areas. Strong competition is expected and marketing managers with advanced education and extensive experience will have the best job opportunities.

How much do marketing managers make?

As of this year, the middle 50% of marketing managers earn annual salaries between $73,674 and $99,348. The top 10% earn annual salaries of more than $111,512 (2).

A career as a marketing manager is an excellent choice for people with a strong interest in leading the marketing activities of an organization. Marketing managers must have a solid understanding of marketing principles and strong sales and presentation skills. They must be flexible, goal-oriented, and have the ability to work under pressure. Creativity, determination, competitiveness, and good decision-making are essential characteristics. Marketing managers must also have strong communication, ability to lead others, and ability to work as part of a team.

Becoming a Marketing Manager Requires Skills & Training Start Today

Are you serious about becoming a Marketing Manager? Then you need to get the required skills and training to do it! To start your new career, first you must decide what course you want to enroll in, then you need to gather information about potential schools. Check out our featured college(s) for excellent study options, or use the College Mouse Course Search tool to find the right course and college for you, and get started towards your new dream job today! If you want more personalized assistance, call (888) 389-7996 TOLL FREE to speak with a college advisor who will help you find the best college for you. After you sign up for your course, make sure you fill out and submit the FAFSA so you can take advantage of any financial aid currently available to you!

Written by:  Beatrice Harrison

Educated at The Chicago School of Professional Psychology, Beatrice Harrison has extensive professional experience in career counseling, having helped a growing number of job seekers find fulfilling and meaningful careers in a variety of fields and disciplines.

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